TECHCRUNCH
CALLEY NYE
03 JUNE 08
Massively Me, a stealth gaming company, has announced the upcoming launch of it’s MMOG for kids and young teenagers, Kiwi Heroes
.
Scheduled for release later this year, Kiwi Heroes will be a Flash-based game that attempts to strike a balance between a virtual world and a traditional MMOG (like WOW). Massively Me claims that the intention behind Kiwi Heroes is to promote social awareness and responsibility to children by addressing environmental issues and global concerns in the game. It also plans on establishing the “Every Kid’s A Hero Foundation,” to support charitable global causes.
Kids’ virtual worlds and online games have a proven track record of major success. TechCrunch analyzed several of the most popular virtual worlds last August. Club Penguin sold to Disney for $350 million and Neopets sold to Viacom for $160 million. The space is potentially very profitable, with a lot of user attention ripe for the right kind of monetization.