TECHCRUNCH
MARK HENDRICKSON
24 APRIL 08
Yahoo is letting a limited number of beta testers into its SearchMonkey developer platform
, a service announced in February that allows site owners to customize their Yahoo search result listings. (Although it does not allow them to change the ranking of results—which would be really radical).
With SearchMonkey, site owners create “applications” for Yahoo search that can be installed by users in the same sense that Facebook applications can be installed. Each application modifies results for a certain URL specification (for example, all reference pages on Wikipedia or product pages on Amazon). Modifications include both changes to the basic elements of a search result (the title and description) and additions such as an image, deep links, and key/value pairs.
