TECHCRUNCH
MICHAEL ARRINGTON
22 APRIL 08
Six apart
is launching an advertising network for blogs and will begin offering professional services (design, implementation, development, optimization) after acquiring New York based creative agency Apperceptive (this was correctly guessed by Cameron Barret in a Friday post (see comment 156) asking for readers to tell us who they thought Six Apart acquired).
Advertising Network - Six Apart Media
The company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their network.
Six Apart has long sold advertising for itself on its network of free blogs on LiveJournal (before it was sold) and Vox. CEO Chris Alden says they have significant experience in grouping like-blogs and selling to large advertisers. The only difference now is that they will partner with the blog publisher and share revenue. They are partnering with Adify to provide back end admin infrastructure for publishers (accounts, payouts, etc.).
