TECHCRUNCH
DUNCAN RILEY
21 APRIL 08
UK startup WeeWorld is offering a avatar focused social networking service that is doing some great numbers.
WeeWorld is pitched as the “world’s first multiplatform visual identity” and offers a personalized Web experience that can be used across IM, blogs and social networking sites. WeeWorld users design a WeeMee, a customizable avatar that gets its own space, and embeding is fully built in for users. The site offers a social network platform in its own right, described as “a community offering of entertainment and exploration to enrich their online and mobile experience.”
Where WeeWorld gets more interesting is the link ins with big business. This from their email pitch to us:
On WeeWorld, users actually ask us for brands to help them express themselves. And the more we give them, the more they ask for … I think it works because it’s content, not ads. Plus it’s visual, fun, and helps our users express their mood and personality.
Brand advertisers and agencies are starting to get it and to get what WeeWorld is about. We’re in the midst of a big P&G PROM promotion for example. Girls are snapping up everything from make-up and hairstyles to beauty tips, while embracing brands like Herbal Essences, Crest Whitestrips, CoverGirl and more. They are even participating in brand-sponsored, surveys, contests and forums. Check it out at: weeworld.com/prom/
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