TECHCRUNCH
MICHAEL ARRINGTON
14 APRIL 08
Tomorrow AOL will announce the acquisition of San Francisco-based Sphere
, a blog content engine that launched in 2006. The price is not being disclosed, but sources are suggesting it’s in the $25 million range, or possibly a little more. More details from Om Malik
When Sphere first launched as a blog search engine they were already late to the blog search game. Technorati and others had been around for some time already, and even Google Blog Search was nearly eight months old. Sphere had some nice features, but it was in a tough and competitive space.
But CEO Tony Conrad, a former venture capitalist, quickly adapted to the changing market and focused on delivering blog results relevant to content delivered by big news and content sites. Time was the first to go live with “Sphere It” links, and most of the big news sites followed over time. In July 2007 we noted that they had very quietly completed a transformation into a “related content” engine.