TECHCRUNCH
DUNCAN RILEY
17 MARCH 2008
Trade magazine Blogger & Podcaster Magazine
is expanding into advertising with their own blog advertising network.
The Blogger & Podcaster Network (BPN) will target “the B,C,D & E listers who have smaller and often more niche audiences.” Blogger & Podcaster have retained investment bank The Riderwood Group to obtain expansion funding for the network.
Those signing up to BPN will get promotion in the mainstream media through The Blogger & Podcaster Guide and revenue from advertising and other revenue generating services.