GigaOM
Om Malik, Monday, December 17, 2007 at 5:00 AM PT
For a long time, I had this belief that the worlds of web and voice would converge, unleashing upon us a whole new class of voice-web mashups. Instead all we got were some marginal ideas and rarely-used widgets. Voice, in particular, remained too difficult for web developers. In the end the two turned out to be awkward roommates, never really comfortable with each other.
Lately, VoIP insiders have started talking about taking a platform approach -– a way to add voice to web applications easily while leaving complex tasks such as peering and billing in the background. Ribbit, a Mountain View, Calif.-based startup, is the latest to join the fray, and it has perhaps the most audacious (and equally risky) strategy for bringing web and voice together.