MySpace Has What Facebook Will: Ad Targeting
Written by Om Malik
Friday, August 24, 2007 at 9:34 AM PT
Earlier this week, a lot of attention was paid to Facebook?s new advertising platform, in particular how the company was going to let marketers use profile information to better target their ads. It wasn?t a surprise, given the fascination Silicon Valley has with Mark Zuckerberg?s baby.